BigDogatLarge said:
I live in an area that has many pool players and two rooms that cater to them. There is a third room that doesn't have the leagues anymore. I know a fourth room would "make it" here. The other rooms don't have to tours stopping by and don't run many independant tournaments. I have my ideas about a new room and how to manage it. What I want to know is, why or why not, would you open a new room in todays market. Thoughts and ideas, please.
Thank you,
Dwight
Dwight, the only way to succeed in this business is to offer something no one else has to offer. I opened my room in September 2004, in Lakewood, Washington a suburb of Tacoma. The first thing I did when starting my research, was to check out the local competition. I went to every pool hall in the entire state, and took notes, to see what in my opinion I could use, and what was the same over and over again. My knowledge of running a business was very limited, and I had much to learn, but common sense told me that being multi-functional was the key to success. If anyone has noticed over the last two years, 90% of the rooms closing have a very similar business plan. All most all of these rooms focused their energy toward renting tables, selling a little food, and selling Alcohol. In my opinion while these are all important parts or running a pool they are only parts that must be integrated in a larger picture.
Today, I think you must completely crossover into all things Billiards related, below is a list of things I have integrated into my business, along with the above.
1) Excellent Equipment that is well maintained, in a comfortable playing environment that is CLEAN and well temperature controlled ( AC / Heat )
2) Reasonable Rates for your equipment and Membership programs that include Seniors and students. These programs should be offered during your slow times ( Open to 6:00 pm and 7 days a week). Locally I charge $60 per month during the above time frame, and $45 for Seniors and students.
3) Pool Leagues are a great asset to any pool room and if you include the next two steps they will be all the more valuable to your business.
4) Retail sales of Billiards equipment is necessary for any pool room. I keep close to 200 cues in cases around the room for sale on a daily basis. In addition to cues, I stock a full compliment of cue cases and all billiards accessories. This will also keep you busy during slow times when you are not maxing out on table rental. In addition, I offer APA, and BCA players with a current ID Card a 5% discount on all item in addition to the normal 20% which I take off all equipment when I price it. I also offer a trade-in program for any cue I sell, which keeps people coming back when they want to upgrade as their ability increases. The only requirement I have is that the new cue must be at least $100 more than the cue being traded-in. Trade-in value is based on the condition of the cue being traded-in, if the cue is in like new condition, the person can get 85% of what was paid for the cue in trade-in value.
5) Cue Repair, this is a very big money maker for any pool room if the work is quality, and the turn around time is reasonable. In my pool room we do all forms of cue repair from Tips to complete refinish work. Normally jobs like weight adjustment, tip replacement, Bumper replacement, Cue wrap replacement, and Joint / Butt refacing are done while the customer waits. This is especially a valuable asset to the league players, because they can get all of the above accomplished while they are playing league which saves them time. In addition, all the other forms of cue repair will also keep you busy during those slow times. I also build limited custom cues for my local customers which also makes for some nice additional income for my business.
By integrating all of the above into your pool room you will have a winning combination. Now you will not make a lot of Friends with the Billiards retailers or other local cue repairmen, you can never forget Business is business and you have to do what will make it work for your business.
I hope this information helps, all I can say it have worked very very well for me!!!!!
