Worse, way worse. They're relying on the trend of the day and their youth. A youth misspent chasing a sports dream at least leaves you with tangible skills and there's always "if you can't do teach". Someone who truly knows a game and how to get there can make good money at it by teaching. My college roommate in the mid 90's was on a high jump scholarship. He was in college, I was playing pool and running a local pool hall. He was also a decent pool player, which is how we met. He ended up taking up golf in 2007 and is now a house pro at a course in Irvine and makes a good living giving lessons.
Like most of the people who excel at something, they can usually do well at anything they set themselves to. That's just not the case with influencers. Whether they're successful because of their looks, or the current trends, etc..That's way more perishable than skill and knoweldge.